Press Release

SCIENTISTS, ARTISTS CLASH OVER THE TRUE MEANING OF “ART”
Art, Science Collide in a Patent-Pending Process that will “Change the Way You View Life” (Say the Scientists)

  

San Antonio , TX - Studio Frido is dedicated to using science to bring the hidden inner beauty of natural and man-made objects to the public. The scientists there have invented a new process that will make this possible; however, the art world isn’t entirely welcoming of these newcomers.

Artists believe that “art is abstraction.” In art, abstraction is the process of interpreting something in the “real world” and using that interpretation to achieve a deeper level of understanding. They see the images produced by the scientists as being too literal to be art. The scientists argue that their images are abstraction. Much of this abstraction is performed by machines. Computers receive millions of bits of data and work for days to interpret and arrange this data into visual images. However, it is still up to humans (the scientists) to decide whether or not the images produced are meaningful, and adjust their processes accordingly. Isn’t that, in essence, the definition of art?

Sometimes, it takes a little time and thought to realize the essential truth behind new forms of art. Now-noted artists such as Franz Schubert, William Blake, Emily Dickinson and Vincent van Gogh were ignored during their lifetimes, and only recognized as artists once the tremendous impact of their work was allowed to sink in. It has been said that “beauty is in the eye of the beholder.” Each viewer must decide for him or herself, “Is this art?” The scientists at Studio Frido believe that, in their case, the answer to that age-old question will be a resounding “Yes!”

If you’re curious to see for yourself whether or not scientists really can be artists, visit www.studiofrido.com. For more information, email info@studiofrido.com or call (443) 534-6674.



Boilerplate:

About Studio Frido

Studio Frido is made up of a group of scientist-artists dedicated to using science to bring the inner beauty of natural and man-made objects to the public, using a newly invented process involving microscopic computed tomography.

Microscopic computed tomography permits non-destructive inspection of the inner structure of objects with incredible detail. Using x-rays to take multiple 2-dimensional pictures of an object at different angles, computed tomography generates a three-dimensional virtual reconstruction of the original object that can be viewed at variable levels transparency. State-of-the art computer science tools then enhance inner features based on not only their density but also their curvature and edge sharpness.

Computed tomography has been used in the past primarily as a tool of medicine. By expanding the ways in which we use this process, Studio Frido hopes to enlighten and delight the world by showing people things they've never had the privilege to see before, resulting in a greater understanding of, and appreciation for, the small wonders in the world.


The organization currently provides limited edition prints of microscopic computed tomography images. Studio Frido also has the ability to provide custom art by making prints of specified objects (generally under 15 cm in diameter). They have also created three-dimensional video representations of scanned images, available on CD, and will soon be releasing the first edition of their book, Life Inside, which is a collection of prints guaranteed to surprise and delight.


Contact:

Emma Larkins, Public Relations Officer
Studio Frido, Inc.
Telephone: (443) 534-6674
info@studiofrido.com

 
 
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