Press Release

BEAUTY IS IN THE EYE OF THE MACHINE
Precision Methodology and Eye for Beauty are United in New Book from Studio Frido

San Antonio , TX - Can science really lead to art? The “scientist-artists” at Studio Frido believe the answer to that question is “Yes!” They have invented a new process using computers and sophisticated image scanning techniques to reveal a unique view of natural and man-made objects. The results of these efforts are available in their new book, Life Inside.

The science/art question has become pertinent as advances in scientific methodology have led to beautifully unexpected findings “Graphic arts” is one art form that has recently arisen. Graphic arts are just another revision of an ancient story: a modern way of putting paintbrush to canvas. These advancements beg the question: does the key to revolutionary artistic processes lie within our increasingly computerized society?

The 20th century artistic community mostly believes that “art is abstraction.” They argue that these images aren’t human attempts to find deeper meanings in “real world” settings, because much of the processing is performed by machines. They don’t see where the artist’s eye comes into the process, and so discount the results of the process as “similar to, but not quite, art.”

The scientists pose have this to say: a process is a process, whether it’s the act of using a brush on a canvas, or the act of entering a series of numbers into a computer. The process itself does not determine whether or not an image is a work of art; it is within the person behind the process that true artistic expression is found.

Beauty is in the eye of the beholder. See for yourself if science can generate art; visit www.studiofrido.com. For more information, email info@studiofrido.com or call (443) 534-6674.



Boilerplate:

About Studio Frido

Studio Frido is made up of a group of scientist-artists dedicated to using science to bring the inner beauty of natural and man-made objects to the public, using a newly invented process involving microscopic computed tomography.

Microscopic computed tomography permits non-destructive inspection of the inner structure of objects with incredible detail. Using x-rays to take multiple 2-dimensional pictures of an object at different angles, computed tomography generates a three-dimensional virtual reconstruction of the original object that can be viewed at variable levels transparency. State-of-the art computer science tools then enhance inner features based on not only their density but also their curvature and edge sharpness.

Computed tomography has been used in the past primarily as a tool of medicine. By expanding the ways in which we use this process, Studio Frido hopes to enlighten and delight the world by showing people things they've never had the privilege to see before, resulting in a greater understanding of, and appreciation for, the small wonders in the world.

The organization currently provides limited edition prints of microscopic computed tomography images. Studio Frido also has the ability to provide custom art by making prints of specified objects (generally under 15 cm in diameter). They have also created three-dimensional video representations of scanned images, available on CD, and will soon be releasing the first edition of their book, Life Inside, which is a collection of prints guaranteed to surprise and delight.



Contact:

Emma Larkins, Public Relations Officer
Studio Frido, Inc.
Telephone: (443) 534-6674
info@studiofrido.com

 
 
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